Digital Results

I've been living & breathing digital for 25yrs.

I can confidently devise & optimise digital strategies
positively impacting upon all key metrics.

CONTACT ME
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Gary Cheers
Digital Consultant

I love what I do.
You will too.

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I'm Gary Cheers

I conquer digital challenges

I have an extensive strategic and technical understanding of how digital solutions are delivered to current best practice. My knowledge and experience encompass the full delivery lifecycle. From initial strategy and scoping onto the creation of highly intuitive and engaging UI/UX built upon fit for purpose technical architecture and security. My passion for data analysis is then able to quantify opportunities which can further improve performance and drive growth over time.

Seeking Next Big Challenge

I've been heavily involved in the strategy and development of enterprise level digital solutions primarily encompassing web and ecommerce for almost two decades. I have an incredible passion for what I do and I am always looking to expand my knowledge further whilst progressing my analytical & strategic skills with every new project.

I'm looking for a new, exciting challenge within a vibrant, forward thinking environment where I can offer my knowledge and experience to an existing company who seek to further their own digital ambitions.

Whilst I have a passion for analysis and strategy, my skills are wide and varied so it's important that any opportunity fits well for both parties.

I'd like to remain in Shropshire and close to North Wales and so I am seeking opportunities which are in and around Shrewsbury with an ideal journey time of less than 30mins but no more than 40mins.

Experience

Business Strategy 20yrs

Digital Solutions & Technical Delivery 25yrs

Digital Project Management 25yrs

Digital Marketing Strategy 20yrs

Primary Skills

Digital Strategy 95%

Digital Project Management 95%

Web Analytics / Data Analysis 95%

Digital Conversion Optimisation 90%

Business Development & Analysis 90%

Technical Strategy 90%

Digital Marketing Strategy 85%

Digital UX Design & Analysis 80%

Digital Skills

Technical Scoping & Budgeting 95%

Website Development 90%

Web Application Development 90%

UX / UI Design & Planning 90%

Multi-Channel / Omnichannel 80%

Web Hosting (Cloud / Dedicated) 80%

LAMP / Apache / nginx 70%

Version Control 90%

Security Fundamentals 75%

Magento 1 & 2 95%

WordPress 95%

ERP / 3rd Party Integrations (API) 80%

Technical SEO 90%

PPC / Adwords / Social Ads 80%

Secondary I.T. Skills

Network Management 70%

Sys Admin (Win / Unix) 70%

Network / Routing / DNS 80%

Windows XP, 7, 8, 10 95%

Mac OSX 95%

VoIP 85%

Other Skills & Experience

Creative Thinking 95%

Problem Solving 95%

Communication 95%

Relationship Building 95%

Conflict Resolution 95%

Attention to Detail 95%

Brand Strategy 70%

Agile / Scrum 60%

Career so far

My passion for computing began at an early age. I coded games and music on my Spectrum 16k pushing the limits of what it could do until my parents were forced to upgrade it to 48k! Ahhhhh the nostalgia.

My university was one of the first in the country to provide Internet access. I embraced it early on and have enjoyed, explored and immersed myself in it's inner workings and closely overseen and scrutinised it's impact on humanity ever since.

FISHEYE

www.fisheye.co.uk

Commercial Delivery Manager
Aug 2018 - Present

Steering and supporting Magento 1 and 2 ecommerce customers with their overall digital strategies. Primarily responsible for roadmapping and the prioritsation of new technical developments to drive commercial performance, conversion and growth. Fully supported by analytics and data driven decision making.

BRAVE AGENCY

www.brave.agency

Technical Director / DPM
May 2012 - Aug 2018

Digital Project Management & Technical Architect for ambitious digital agency in Peterborough. I have been instrumental in supporting the business strategically whilst project managing the delivery of over 70 digital projects and supporting the expansion of the business from 4 to 14 people since my arrival.

UNLOCKING ONLINE

www.unlockingonline.com

Technical Director / DPM
Nov 2003 - Jul 2011

As a Digital Entrepreneur, I initially built the website myself but as it grew rapidly, I employed many more staff over time to further the international aspects of the business and develop it further. The website has recently been revived and is undergoing renewed international expansion after a long period of stagnation.

NETSULTANT

www.netsultant.co.uk

Freelance Digital Consultant
Aug 2002 - Nov 2003

Self-employed Digital & Technical Consultant for a number of private companies. I strategically and technically planned and then project managed the development and delivery of some large & complex bespoke websites. I scoped, quoted and managed budgets with various third party suppliers and ensured that all collaboration and communication ran smoothly throughout.

SCOTTISH & NEWCASTLE

www.scottishandnewcastle.com

Project Manager
May 2002 - Aug 2002

As part of Telecommunications Team (part of I.S). I helped provide support throughout an extremely busy period of pub refurbishment projects. Daily liaison with BT, Quantity Surveyors and Architects to determine the exact telecommunication requirements of a particular site. I then had to project manage and oversee the installation and/or reconfiguration of all on-site Telecom & Data systems.

SCOTTISH & NEWCASTLE

www.scottishandnewcastle.com

3rd Level Support Engineer
Jan 2002 - May 2002

Primarily involved in a Windows 2000 rollout of some 1500 laptops to field-based Business Managers. Assisted in the finalisation of system build, backup software and install procedures. Installed build onto new machines and provided staff with introductory training on new software & systems of build. In between the various phases of build and rollout, I was also required to diagnose & resolve 3rd level support issues for the 400 or so users present at company headquarters as well as assist in the completion of an internal Windows 2000 rollout. Novell NDS, Active Directory, Exchange, Citrix, Groupwise & Lotus.

GG.COM

www.gg.com

Technical Director / DPM
Feb 2001 - Nov 2001

Primarily responsible for the continuation and delivery of GG.COM. Strategy, planning & management of the project up until launch on June 9th 2001. Throughout this time I regularly liaised with strategic partners on the delivery of groundbreaking technical solutions. Also regularly involved at boardroom level with business strategy of three separate companies. The GG.COM website was highly commended and received positive industry wide reviews once live resulting in us being approached by some very large betting companies wanting to strike commercial partnerships almost immediately after launching.

COBA IT

www.coba-it.com

Web Development Manager
Aug 1999 - June 2000

Responsible for the complete initiation of a new web development department, later renamed as COBA Internet solutions. From its inception and for a further 3 months, I held sole responsibility for sales, marketing, customer service, web design & implementation and the recruitment of more staff. With more of a Project Manager role, the high calibre team I sourced and led consisted of two others. We pushed the boundaries of development at the time and in many ways, we were way too far ahead of the curve.

Education

You cannot buy or teach real world experience.

Bangor University

B.Sc. Mathematics

Ysgol Maes Garmon

A-Level - Mathematics & Extended Mathematics
AO-Level - Mathematics
GCSE - English, Mathematics, Welsh, P.E, Physics, Chemistry, English Literature, CDT and Business Studies

Interests

I have a lot of interests and ambitions. Not all of them have suitably fitting icons that I can use. However, I love spending time with my son, girlfriend, friends and family and generally trying to keep fit and well. My bucket list continues to grow despite continually ticking many things off.

Travel

Music

Football

Gaming

250+

Projects

100+

Clients

20B+

Web Visitors

£200M+

Turnover

PORTFOLIO HIGHLIGHTS

Outdoor Toys

Supported aggressive year on year growth strategy with a focus on CRO primarily through UX and mobile checkout optimisations

www.outdoortoys.co.uk
Agriline Products

Heavily involved in M1 to M2 migration ensuring all conversion factors and SEO were properly considered, risks mitigated and transition was as smooth as possible. Protected conversion, revenue and growth as a result.

www.agrilineproducts.com
Ecigarette Direct Ltd

Digital Consultant & Technical Project Management on this project for the past 3 years. The company has benefited from incredible year on year growth in both visitor numbers and turnover in part due to the technical support and aggressive development roadmap that I have been proud to oversee. The website resides on the Magento platform and has a number of 3rd party integrations. Work is currently underway to further improve conversion with particular focus on the mobile experience.

www.ecigarettedirect.co.uk
Turf Online

Digital Project Manager overseeing and managing a steady stream of new developments at any one time for the UK's biggest supplier of Turf online. I am currently working closely with Harrowden Turf to optimise the user experience on both desktop & mobile to improve conversion and utilising user data analysis to support our decision making.

www.turfonline.co.uk
LK Performance

Digital Consultant & Technical Project Management on this project for the past 3 years. Work has involved optimisation of entire UI/UX with particular focus on mobile and conversion optimisation. Database architecture also extensively re-engineered to support very complex and challenging product types and relationships. Despite some major challenges, the website continues to increase in popularity and improve performance month on month.

www.lkperformance.co.uk
DentQuote

Project Manager overseeing the conceptual planning and ultimate delivery of a sophisticated and technically challenging dent quotation system for vehicles supported by a carefully considered, highly intuitive mobile friendly online UX. This project was a ground-breaking idea for an existing client that I had been successfully working with for several years and involved an attempt to take PDR (Paintless Dent Removal) to the masses.

www.dentquote.co.uk
Universal Biologicals

Digital Project Manager responsible for the strategy, planning and delivery of a large scientific ecommerce website with a catalogue consisting of 30,000 products. The size of the catalogue on this project has presented particular challenges. However, by developing a highly bespoke product import application I have significantly streamlined a process which is now significantly improved thus saving a lot of time for the website administrators.

www.universalbiologicals.com
Stanwick Lakes

Project Manager overseeing the conceptual planning and ultimate delivery of a powerful WordPress website for a local charity. We upgraded a very popular but faltering website to offer the ability to book events online whilst providing a new, much improved and optimised mobile experience to a very demanding audience. The website has been incredibly well received.

www.stanwicklakes.co.uk
Hako

Digital Project Manager overseeing the planning, delivery and overwhelming success of new corporate website showcasing premium cleaning equipment. Digital presence taken from inception to completion and executed with significant success. More recently, I have been working on a after sales parts store running Magento which integrates with SAP to ensure stock levels are accurately presented on the website.

www.hako.co.uk